Shareholders are saying shocking things to Apple, they want Tesla. This company is going ahead in lightning speed, Elon doesn’t want anyone. Analysts were worried about this, they needed clarification from Cook. Apple is moving slowly, they don’t have the expertise to go forward.
The new industry will offer many challenges and Cook is not ready to tackle them. They have a main business; it wants the most amount of attention. Gene Munster covered many sides, Cook’s answers were predictable. He is thinking deeply, Apple’s stand is clear. He knows little about the plans of other companies; Google has kept everyone in the dark.
They will not announce anything now, nothing positive has happened. Normal cars are boring; the new players are talking a bold approach. They are catering the modern customer with different needs; Tesla is definitely a leader here. Musk has serious plans, he is showing the results. New technologies have a crucial role in the coming years, companies must use it wisely. It is very interesting; people didn’t imagine it this way. Disruption can happen here, Uber has already done it. Software is a very big component in modern cars; technology is opening up new markets. Autonomous driving is another vital area; the dependence on drivers is low.
More money is being given out on R&D, Cook wants acceleration. Rumours can say many things, but the real picture can be different. Apple is confident about disruption and their efforts are going in the right direction. They can’t control the outcome, but something impressive will happen soon. Big projects need regular update their strategies from time to time. This automobile project was refocused recently; it can bring some positivity back. The scenario can change massively, combustion engines will be phased out. Apple’s services will be inserted in cars, this is their main plan. It requires hard work, but Cook can pull it off.
