Apple is feeling pressure from two companies, Microsoft is the second. The latest Windows event was just fantastic, they exceeded everyone’s expectations. Apple’s native desktop solutions were not enough, different experiences were needed. It is so powerful that iMacs can go out of business. Normal people will not find it attractive, it is basically for designers. The affordable price makes it even more desirable, Apple must answer to this. The creation has powerful tools inside it, superior chips and hardware is used here.

The colours are really bright, everything seems lively. Microsoft never compromises with the interior design, it is impressive. It features the best of everything; the massive touchscreen display is beautiful. The RAM is not only big, it is robust. The machine will never become slow; 32GB of memory space is always available. Apple always appealed to designers, Microsoft will take it now. Apple totally forgot to make design changes in iMac, customers are bored. The Windows interface is extremely simple, customers are thinking about changing stuff. Apple’s blueprint is available to everyone, companies are copying it easily. They were best for many years; the changes are taking place slowly. Customer expectation is too high, technology is becoming more powerful.

In 2010, Steve Jobs thought touchscreens will not be that popular. MacBooks missed a big trend, iMac Touch came in no time. The flat display is designed perfectly, Microsoft copied some design elements. Touchscreens were related to mobiles, no one thought about this innovation in desktops. Microsoft stays silent about their major products; they let the performance do the talking. Touchscreen desktops have a bright future; Bill needs to adjust the pricing models. The computer detects wrist movements and gives many benefits to artists. It is the virtual drawing desk, a thing that will loved. This fight has only begun; Apple has a few tricks stored for us. Desktop solutions are mandatory, Apple can’t stop innovating here.