As music streaming became popular, some famous apps starred to earn money. Apple has their own product and some musicians have their own. Kanye understands pop culture better than other rappers. His opinion really matters in this aspect, he thinks deeply. Tidal took the world by storm, Kanye kept on promoting it. Apple didn’t stay silent; they contacted artists and gave their answer. Kanye often brings this issue up, it has become scary. The revenue is getting divided her, people are picking sides. As more brands are coming up, rivalries will intensify. The listening experience is not the same, it is much better now. The simple app has many options, users are thrilled.

Apple bought the rights of some tracks and other singers couldn’t perform it. Jay Z only cares about Tidal; he has taken Kanye with him. Drake always supported Apple Music, they gave him enough love. The personal battles also gets involved here, people miss out on the songs. Jay never becomes involved with controversial songs, he has integrity. Kanye tried to solve the issue, but it became worse. Apple’s intentions are simple; they would love to own Tidal. Kanye’s friend will never sell the company; the deadlock will not be resolved. They can reach a middle level, where the decisions are simple.

There are numerous angles here, but the rivalry is hurting creativity. Apple is doing everything to ensure business; artists are getting entangled in the mess. They should have freedom tochoose, this can’t be influenced. Kanye was vocal everywhere, from talking in performance to tweeting about this. He wanted meetings too, but Cook remained silent. Apple’s executives have little interest about these emotional things; they will continue to push Apple to the top. Some albums were cancelled too; the relationship has become so bitter. Kanye has extreme views, but the lack of clarity is hurting him too.