Apple understands emerging industries extremely well; they make every kind of investment. Uber’s dominance in China worried them, but they didn’t have a foothold in the transportation industry. Didi Chuxing came in the picture here; they held Apple’s hand and became strong. The company is naturally respecting Apple, the executive decisions will not be taken without them.
Their kitty is pretty big, the investment was small. Future transportation is slowly shaping up; some companies are really dominating this rice. Apple is already developing their car without a driver; Didi could help them in the future. If they strengthen their position, Apple will promote their own cars.
The board welcomed Apple; they bought it for $1 billion. Several rumours suggested that Apple lost this position, but Didi had other plans. Apple’s creative expertise is priceless for them, they surely can’t lose this. Several things got finalized in June, the announcement happened only recently. Apple’s investment is right on track, it will do amazing things. Apple is creating the avenues already; one particular way will click for them. Uber was totally puzzled; they wanted Didi to operate the business for them. Apple is so powerful that they influence big decisions, this one was the latest. Travis Kalanick wanted Apple to help them, he was disappointed.
Apple always has this special place for China; this is an entry point for other businesses. They will always try to expand in this particular market, be it mobile phones or cars. GM has bought some part of Lyft, big conglomerates have stated their intention. Uber’s gameplan will become very important now; they have to use innovation every day. Didi has some political ties, Apple can definitely use that. The leaders will give Apple a free pass in many things; the strategic part was fully perfect. Apple’s legacy is huge; Uber’s score is zero in this aspect. This growing industry has convinced Apple to dream again.
