Apple targeted retail outlets as well as online customers; good results were not obtained from anywhere. The negative reviews affected every place, iPhone couldn’t silence the critics. Market analysts were shocked to see the report published by a major American bank. Other iPhones did way better, the seventh version lacked charisma. In an attempt to defeat Samsung, Apple stopped focusing on their key products. This rivalry is destroying both brands; the customers are the main losers. Most customers empty their wallets in September, this is the best month. Gadget sales increase during this time, Cook’s planning went wrong. A bad period lies before them, critical thinking is required now.

The matter became worse for Apple, other gadgets did relatively well. Brand power didn’t pull them through, the wrinkles will deepen now. The associated gadgets also went down; people have started to boycott Apple. This is not only due to tough competition, Apple initiated this.

They kept on increasing prices, product specifications were not extraordinary. In October, everything will be better; Apple can dream again. Samsung is not even in the reports; they are dealing with a major crisis now. Money is going from their banks to compensate for the damages. Analysts predicted about a third big brand, a leader can be born soon.

They promoted it for four months; the marketing efforts were not reflected this time. Apple’s road was clear too, Samsung didn’t even challenge them. There was no question of shifting, loyal customers stayed silent. From terrible performance to poor products, Apple performed badly. They have no time for innovation now, things are out now. The growth is moderately sluggish, it can pick up later. Apple never felt uncertainty before, these things are new. Retail outlets are mostly empty, no one is coming there. Verizon also didn’t help Apple’s cause; their poor plans pulled sales figures.