According to the survey it was revealed that Apple stand s to the market leader till date. It is meaningless to state this brand is shooting and climbing up in the technology market by leaps and bound. The market reported that the sale of iPhone did decrease its value during April but the brand positioning didn’t ever get affected. Apple still leads smoothly. Apple clearly focuses on its brand image and often creates awareness in multifaceted ways.

About five years back Apple used to rank 44th in the international market through April did face many ups and downs due to iPhone sale. One must be interested to know how these ranking is being made. Well one must also understand that whatever the product is the brand value and positioning is the most important division and target for Apple since it has started its journey.

During many assessment it is found that – reputed company like Microsoft, coca cola did lose their position but Apple still manages to make it position on the top .even in Google search or alphabetic search this is found that the brand maintains its sixth position till now. Apple did invest loads in China just to promote and capture its brand .even after there was turmoil in the market. One must not forget that after this investment only Apple did receive a huge handsome success globally. U.S. Index- Core Brand did join hand to capture marketplace soon after this.

One can find that the item position is fully depends on favorability and the responsiveness of the item branding. Apple encourages –Potentiality of investment, management’s sensitivity, and status of the product and its viability towards its purchasers. Apple would surely continue to be in the topmost position in terms of Branding and also in terms of brand value worth $ 102.5 billion.