Many new ecosystems are getting created inside Apple’s larger ecosystem. They are giving equal importance to all these things, details matter a lot. The specialized ‘App Store’ for messages has a total of 1650 apps, sticker packs dominate the category. This is one brave initiative by Apple, the integration level is superb. Some apps support “messages”, while others don’t. Sensor Tower studied the trends of this platform and tracked some old apps. The integration has helped these apps, downloads became much higher. Apple personally promoted some sticker apps, they were needed for messaging. The effect is huge, app developers understood the trick.

Messages received special treatment, Apple really thought about this community. Users can very easily switch sides; Apple needs to keep them entertained. Normal apps are plain and boring, they lack that special experience. If other apps offer that experience, they will press the download button in seconds. This is robust, it has effective features. From bubble animations to rich texts, transformation is evident everywhere. Customers will be really hooked on to this experience, they will stick to it. There are special effects everywhere, emojis are practically huge now. Some special features from Apple Watch also came here. The screen is the window here; it never fails to entertain people who love texting.

The parameters are mostly the same; Sensor Tower only considered big apps. “JibJab” became very popular and its growth rate is 1500%, the algorithm favoured the store’s criteria. They were there from the start; iMessage can’t work properly without JibJab. The movements are speedy, old apps get replaced by new ones. GIF Keyboard also went up fast; its functionality is very limited though. Users care about interface, design, innovation and features. They will never keep apps, which are not engaging. The popularity will help them introduce paid features, revenue streams will be generated.