The conversation about Apple never seems to cool down, it goes on and on. The brand sparks conversations, it forces everyone to talk. The figures are not satisfactory, but they are higher than the others. By setting huge standards, they eliminated competition. Brands from all disciplines competed against them; the ecosystem gave Apple the spot. After defeating Coca- Cola in 2013, they never looked behind. Google can push them in 2017, the phone needs to click. Brand value can’t decrease, Cook will always ensure that. They just got a 5% increase in 2016; the money bank reached $178B. Apple needs drastic strategy changes to enjoy their position.
The tech tycoon improves every small part and creates various software platforms. In 2009, Steve Jobs talked about Apple’s future. When people were introduced to Mac, they interacted differently with the personal computers; the world of computing started to change. These computers had graphics in them; people had a vast range of powers. The iPod did something very similar to the music sector. Jobs cleverly integrated all these features into their iPhone, Apple started blooming. The phone has powerful internet facilities, Google Maps are integrated more easily and sending emails is much easier. His dream is now a reality, the vision is true.
From the TV to the smartwatch, innovation will not stop. The experience is practically seamless, the services are phenomenal. This mass is empowered, their status is different. People never did things so easily before; they had to like it. If this ecosystem breaks down, Apple’s brand will demolish. There are better products in the market, but there is no better ecosystem. In a world of fragmented ecosystem, Apple kept its uniqueness. By implementing beautiful designs with sensational products, they are continuing to mesmerize us. Branding is something they started, millions of others followed. Leaders have changed, but the commitment never did.
