Research firms are not giving any good news to Apple, Cook’s tension is increasing. The initial hype has passed away; they have entered a very difficult phase. Phones are not getting sold automatically; the branding strategy is missing something. Apple thought their marketing will carry things forward; the blank periods are worrying them. The decline is scary; the last few months will go on similarly. Apple will have a fresh start in 2017; new marketing strategies will come into play. The phone will be the same though, this is one drawback. Apple got this really important warning call; things will be planned out accordingly.
The change from 1.917B to 1.887B is huge, growth strategies needs importance. After 2015, their market became shaky. Smartphone users will spend some time in comparing, brighter days can definitely come. Gartner predicted a 3.5% increase, but it can be less. The replacement cycles will play a crucial role here; users will wait for a brand new phone. Replacement buyers want creative design and attractive features. The sector can be divided into two parts, one half wants basic products. The section that goes for utility products, will never decide so fast. The market decline will keep on happening, Apple is practically helpless.
After a certain period, Apple must accept the figures. A secondary product will come; it will take the load from iPhone 7. One major device can’t take the total load, other products must help. The iPad has been of little help in the recent past. Streaming services are still in their beginning phase; Apple is blocked on all sides. Unless, a magnificent discovery takes place, the “average” tag will stick to them. Kantar assured Apple of something, they analyzed the European region. Cook is bothered about investors, they want quick results. Apple products need rethinking; they should do it in 2016.
