Apple’s website homepage is marked with the celebration of the Bastille Day. Apple has made some clever twist on their home page for the viewers to mark the celebrations of the Bastille Day on their website with the images shot on the iPhone. Whenever it comes to marketing, Apple always plays a very tactical and smart role. Apple leaves no room in promoting themselves and their products. This time the same thing has happened with them.

In the lieu of celebrating the Bastille Day, Apple marked their home page with some of the fantastic iPhone shots. This was indeed a very clever move by the Apple. In a single attempt, they have honored Bastille Day as well as they have mentioned about their iPhone and its camera clarity to its viewers. Apple has used 3 images in Blue, Red and White color on their images to make them appear like the flag of the France. Bastille Day is celebrated to signify the revolution held in France back on 14 July 1789. Apple has also mentioned the name of the photographers who point shot them with their own Apple devices.

Apple has always been with the people who like to explore the possibilities. Apple also runs a campaign for the people and rewards them with prizes for the best photographs shot on the camera of the iPhone. The competition is known as iPhone’s photographer of the year. Each year thousands of people participate to claim their rewards. This year as well many people have won rewards and awards from the Apple.

There are certain rules as well attached with the competition. The ground rule is that, the picture should be clicked by the Apple device camera and should not be edited. Apple prohibits the usage of the editing software’s like Photoshop.