Apple never thought about giving a special touch to “Messages”. The feature was there, but it needed development. Android has several messaging apps; Google never interfered in their functionality. Tim Cook’s take on messaging is different, he wants a tailor-made experience. If elegant design is combined with innovative technology, magnificent products can be created.

Apple devices provide incredible experiences; this is felt at home as well as in the workplace. Businesses are fond of iOS 10 because the usability is superb and development is easy. The enterprise world is greatly impressed by iOS 10 and they love the messaging aspect.

An interesting ad has touched the web; Apple has something big to say. They chose the name “balloons’ for some reason, the inner meaning is clear. The balloon travels through various places and a melodious song is played in the background. The collaboration aspect was also mentioned perfectly, Apple has a powerful creative team. The key area is expressive messages, emojis and collaborations. The several colors are showed beautifully, the company celebrates life. The colour selection is also fantastic, Apple communities their emotions through these colours. The display is good; critics have accepted this long ago. They tested it in various ways, the performance never dropped.

This display will directly affect sales, people want colourful things. The landscapes used here are iconic, Chicago looks stunning. The journey represents life; the love for Apple will never change. Apple touches those delicate areas of the human mind, the bond is really emotional. The city will not use anything else, everyone is loyal. As the company steps into another era, their focus points are also changing. Messages will not be dull anymore; the heart’s feelings will come out clearly. The smile denotes satisfaction, that’s what Apple wants. The surprises will not end so soon, things are just getting started.