Along with other tech companies, even Apple has joined the Cookie Law that has been decided by the European Union. The organization has been lobbying for laws which are more refined and help to strike the balance between the data providers collect and user privacy.

Just a few hours before the deadline which was on July 5th, the submission of the filing also states that a law similar by GDPR or General Data Protection Regulation should be used as the framework for a set of horizontal rules which are comprehensive and provides high levels when it comes to data protection which is for the EU citizens. Even an innovation would be encouraged across the digital value chain as well as social opportunities and new growth would be driven.

This is said to be very crucial at this point of time considering the fact that presently digital companies are working for innovative services which they plan to launch and also to bring the 5G network in Europe. Effective May 26th, 2012, the ePrivacy Directive was an attempt that was made to help in the regulation of the various issues that were internet specific.

This included the user information confidentially and how data was retained and handled by provides. Under the same law, the implementation of the browser cookie and the spam regulation was also included. Other EU policies and laws which also include the GDPR are overlapped due to the various provisions which are there in the Directive of the ePrivacy. Instead of the ePrivacy Directive which is wide reaching and continuous, the groups of the industry are looking out for legal instruments which are appropriate and have still not been specified.

In the coalition, big names like Apple, Vodafone, Three, Telefonica, Talk Talk, T‐Mobile, PayPal, Orange, Netflix, Microsoft, LinkedIn, Huawei, Goggle, Foursquare, Fastnet, Facebook, eBay, Dropbox, Blackberry, BT and Amazon.