The market is still talking about iPhone 7, but Apple is already planning the next step. Almost ten years have passed and the mobile slowly evolved. Minor changes are made each year, but the main design remains unaltered. Big changes came in 2014, but the next models were pretty much the same. Users are worried now, they want some tweaks. Apple never ignores their requests, they will solve these issues. The year 2017 is special for Apple, they are celebrating iPhone’s anniversary. Expectations are high from all sides; they have to deliver something extraordinary. The excitement will return and cool features will be inserted in every app.

By adding a cool “virtual button”, the touch module will feel refreshing. This demands some drastic changes, Apple will think twice before going forward with the redesign. After analyzing the market reports, they will consult their innovation experts. The rumours are baseless; Apple will make announcements in March, 2017. Customers are bored with Apple’s design, the next generation demands more. Analysts mentioned that iPhone 7 will not contain surprising features, they were absolutely accurate. Apple uses the customer’s loyalty in a different thing, they can basically sell anything. The Home Button will not be useful anymore; the interface will be smart and exciting.

Apple will also pick some features from Galaxy 7; this premium phone is attracting plenty of customers. The main thing that needs to change is the look, other tweaks are not that necessary. Customers go for devices which are faster, smarter and more capable. The goal is simple; Apple can’t concentrate on too many things. Other Smartphone brands are innovating constantly, Apple can’t stop midway. The phone’s durability is another issue, they need strong devices. Apple’s market is slipping from their hand, changes must come immediately. Technology is improving dramatically; Apple’s position is in trouble.