It seems to be that between countries itself; there is a significant cost difference between the products of Apple. For example while in the USA, the price may range on average of around $598, however the same thing in Brazil would be around $931. However presently in Britain, the pricing of Apple is being discussed. As per the myth it seems to be that in comparison to US, the charges of the products of the company is said to be a lot more in UK.
The reason as to why this impression gas been created across the mind of people is not rocket science. If you log on to the official website of Apple which is apple.com, and have a look at few of the products, while comparing it to the UK based Apple website, you will see the difference in the pricing. For example, the Sim free Apple 6s 64 GB costs around $749 in US while in UK it is around $822 or £619. Similarly the 512 GB MacBook in the US costs around $1599, while in the UK it is around $1726 or £1299.
By the looks for the iPhone, the customers seem to be paying around $73 more while of the MacBook it is around $127. The comparisons may not seem to be a fair one. This is because in America, every state has their own set sales tax. This is the reason why it would not be practical that the company would have to show the pricing of their product in every state. This is the reason why the rates which are shown on the website of US show the price of just the product and not the sales tax that is applicable. It is only when the checkout happens, that is when the sales tax is applied as per the state from where they are purchasing.