When it comes to exclusive content, the betting is said to be really big from Apple’s side in regards to the growth of Apple Music. Rolling Stone’s latest report details as the fact about how the company is willing to partner with artists and labels. Larry Jackson, the head of Original Music Content of Apple recently gave his take on the reasoning behind the motivation of the company as well as about the way it goes with it comes to working with labels.

It was explained by Jackson, that his biggest inspiration actually comes from the time when he worked at Interscope Records along with Jimmy Lovine. It was specifically pointed out by Jackson, that one of real success stories which he labelled as the worst as an executive for the record label: Lana Del Ray. He further explained that die to Del Ray, who was said to be an artist who was by and for the internet. He managed to convince Interscope that instead of radio promotion, they should consider pouring money on videos.

It was noted by Jackson, that in regards to the original content for Apple Much, one of the people who has a say about things is Time Cook. For Instance, Apple had funded the music video product for “Borders” of M.I.A. In the growth of Apple Music, Jackson is not the only person who is working on it. Rolling Stone’s was further informed by Jimmy Lovine, that when it came to Artists, Apple wanted to do something for them so that it gave them the liberty to d what was said to be their own. The example that had been used recently was Rapper Chance’s Coloring Book, which was said to be an exclusive for Apple Music. The reason is because of the fact that in order to secure the exclusiveness, the company directly worked with him since he did not have a record label.