The ad campaign of the Shot on iPhone seems to be a new life that Apple is breathing. TechCrunch recently stated that that a new set of images is being launched by the company whose focus is said to be on color. The name of the campaign is Colors and the images that will be put is said to be shot using the iPhone. Across many countries, these images will be seen on billboards.

As per Apple, the new campaign images is said to be focused on showcasing vibrant and bright colors that is seen by users every day. There have been various videos and images which have been showcased by Apple in the series of Shot on iPhone; however the main focus of the Colors campaign at this point will be solely on images.

When it comes to the images that have been shot originally by photographers, it has been recognized by Apple and has also been used in the campaign of Shot on iPhone. The new campaign Colors is said to be no different. The images which are showcased on each billboard will also include a caption along with the image’s original source. Apart from that, the branding of Shot on iPhone 6s will also be there.

During one of the campaigns that Apple had taken out last year, for the iPhone photographers who were part of the campaign had received a physical book from the company which had the physical photos of the campaign ads. This was a surprise that Apple had planned for them. The upcoming Colors campaign billboards is said to be showcased across countries like Thailand, U.K., Canada, U.S, Malaysia, China, Korea, India, Hongkong, Singapore, Japan, Mexico, Colombia, Chile, Brazil;, UAE, Russia, Turkey, Switzerland, Spain, Italy and Germany. After it was introduce in 2015, the campaign of the Shot on iPhone on Apple has said to be very successful.