Food is a necessary thing which provides energy. Well, this fact is not only true for living beings but also for certain smart devices. Just as we need food to carry on, our phone also needs to feed in order to stay awake! This is a very sensitive issue and only KFC realised it. And hence they offered their customers not only a stomach‐full but also a wise meal.

What does this Meal mean to offer?

In some parts of India, Delhi and Mumbai to be specific, KFC launched an offer named “Watt A Box” which provided the customer and his/her smartphone with food. Along with the fiery, finger licking wings, the box also offers portable batteries and a USB with which the foodie can feed their iPhone while tucking in his tummy.

The USB is of lightening fast speed. The batteries are rechargeable and are of 6,100mAh. Keeping in mind the Android users, they are also offering a mini USB port. This meal will definitely fill up the hungry people and their phone.

How the idea surfaced?

That the idea is interesting and innovative is out of the question. According to the CMO of India’s KFC, Lluis Ruiz Ribot, this idea surfaced in order to curb the dread of dead batteries. Life now centres round the phone and low battery indicates the world crashing down. So to lighten the fear, KFC launched this offer. Previously this box offered 5‐in‐1 meal which was satisfying and affordable, and now with these new inclusions it has gone to whole new level. As mentioned above, this offer can only be enjoyed in Delhi and Mumbai, after winning a contest through facebook.

This box has surely charged up the food cum tech lovers. Now they can share their tasty tale with friends while having the food via content phone.