Apple has recently posted a photo on their official profile about a 3 minute game under the name “Lifeline”. The game highlights how the Apple studio found the success in their business model of the iOS app store. It is an interactive game which has been developed on the real life based ideas and the series.

It puts a real time communication in front of the player playing the game under a fictional character on the screen. The game is far beyond any regular and traditional game available in the app store of the iOS. It integrates the notifications of the Apple watch as well as the iOS device. The game has popped many eyes and has also gained huge appreciation and praise in the market. People are happy to find that the game is not like any other regular game. Most of them appreciates it for being out of the box and based upon non‐ conventional idea. The lead game designer of the Lifeline game Mars Jokela said that, they chose the paid model of business for Lifeline because it appeared to be best for the design of the game.

Apple interviewed the lead artist of the 3 Minute Games Dan Selleck and their Lead Producer Marisa Bell with Mars Jokela, the lead game designer. The profile of the app developers on the page of the Apple is their latest addition on how the developers create some of the greatest apps for the app store of the Apple. The video accompanied on the page of the Apple shows how the complete process of the development of the app is churned into a profitable business by them. Apple is also offering some of the insights to the people who are looking to develop their own app. The company offers real time insights along with the guidelines of the app stores and the best ideas on which a good app can be made by the third party developers.