In one of the direct claims by vice president of the global marketing Younghee Lee has said that the ad campaigns of the Samsung product seems to be mocking Apple products. Samsung is aggressively following up with marketing in North America for boosting their sales of their electronic under their user base. Like Apple, Samsung is also trying to acquire new users and follow‐up with the old ones. The company is trying various kind of marketing USP’s for boosting their sales.

With the launch of the smaller companies and Chinese manufacturing mobile producers, the competition has become very stiff for the company. They are likely facing challenges in their sales of their new products. Earlier the market was distributed in couple of companies doing business therefore it is easy to understand the market strategy. Now with the addition of the new manufacturers who are supplying cheaper variants of the phones, the competition has terribly gone up. Today the biggest challenge for marketing people is to manage the sales.

Companies are trying to put up new approaches for boosting and balancing their sales. The companies like Apple are also facing hard time while managing their sales in the market. One of the approaches for the productivity is marketing ads. It is not the full proof action plan for them. It only helps the companies to maximize their approach in the market. Recently Apple has also been partnering with celebrities and stars to launch their marketing campaigns for Apple products. Apple is partnering with a lot of designers too for getting custom made accessories for their products. For Example: Apple tied up with couple of very well‐known designers for designing the wristbands of Apple watches. These are all the outreach efforts from the companies for the branding purposes. They aim to possess themselves as market leaders.