Ever since the Apple Pay has been launched, the wallet app of Apple has become very useful. However it easy also found out that the app also has another purpose. NiemanLab noted that in regards t the EU Referendum, the push notifications can be sent by the Wallet App. With the  help of the tool that has been created, users can go ahead and receive the push notification by opting for it. This can be used for alerts of breaking news or even to get live results of the poll.

In the Wallet app‘s back pass you will find the results will appear. With the help of a new tool, the test on Apple Wallet has already started by Politico so that it becomes a channel for new distribution. The tool is called EU Referendum Tracker is available for the devices of Apple. The readers have an option if they want to receive the results of data and live polling or even news alerts which are breaking. The goal of receiving push notifications through the Wallet is to see if a growth can be driven.

Politico’s Director of Growth, Kate Day stated the hypothesis is to see the number of alerts users are willing to receive, if they considered to subscribe to receive notification for a particular story instead of getting push alerts in general. The entire processes’ simplicity has been praised; this is because without a lot of efforts, notifications are easily sent to the user. There is a form that can be filled by those users who are interested to opt for the Wallet pass.