After encrypting the communication between the people on the Apple devices, now Apple is also introducing the secure connection between the apps and the servers of the Apple. This is an attempt to protect the identity of the developers and keep their data warm and away from the phishing attacks of the hackers. Apple is largely working on bringing complete security to their system.
This is indeed a great effort by the company. The other OS manufacturers are also worried about similar instances however Apple is always the first company to be taking action on such issues. Apple has built their image in such a way by merely actively participating in such threat snow that the company is completely aware about the vulnerabilities included in the system. Apple is keeping each and every bit of effort to ensure the success at par level from their consumers and app developers. While Google has disabled the data encryption between the app developers and the company, Apple is still insisting on similar patterns. To ensure https secure server connections and also encrypting their data
The company has clearly mentioned that right after the January 1st 2017, it is compulsory for the app developers to get the data encrypted before using them with the Apple servers. No such requests will be entertained by the company. Adding the layer of security to the system will allow people to protect their data from the black hat hackers who are always in an opportunity to crack the data.
Apple has the clear policy on the data protection for their consumers. Apple does not believe in collecting data otherwise no similar protocol is followed by any of them. Google collects each and every bit of possible data they may be able to collect. Apple is ensuring the same for their app developers too.