Apple kicks off their school program for students in China. Apple is hyperactive with their programs for students in United States, United Kingdom, Germany France and Netherlands. Apple is trying to expand globally with their programs now across various well reputed schools.

The students can take huge advantages of these programs from the company online as well as offline in their own premises. During the promotion by the company, the students can take huge discounts from the company which is normally not available in the market. Any student who is studying in college for higher education can take selective high discounts on certain products. There is a lot which Apple offers to the students. In total the end user may find a good saving as compared to the market rates of the products. Apple is also offering some goodies with the purchase by the students.

The price cuts form the company is very competitive and the lowered margin on the products is only and only limited to students, anyone who fails to meet the eligibility criteria may not be able to buy it from themselves. The question arises why Apple gives so much of discounts to the students and not anyone else. Apple believes that the education of the kids could be a lot simpler if they start using Apple products. Their will find it easy to read and learn using the interactive apps of the Apple store.

This could be looked as a social project for the company however they also get good branding from such kind of tie‐ups and not to mention, Apple makes good sales from such activities. Apple is pushing harder for making such tie up from the best b schools across the whole world. They wish the students to start using their products and learn faster and better.