Apple services have been completely shut down in China. Apple has always seen China as their most active markets. Majorly all the parts of the Apple iPhone too are being manufactured in China however with the shutdown of their services the company will be expectedly facing good losses year on year. Apple’s CEO Tim Cook recently took a bigger initiative by investing 1 Billion dollars in a Chinese taxi firm Didi Chuxing.

He broadly made tis investment because of couple of known reasons:

1. He wanted to get familiar with Chinese market. He is finding ways to lure Chinese people by getting comfortable with them.

2. This investment could be lot helpful in upcoming project Titan for Apple’s electric car in 2020.

Tim also went on a 3 day tour in China to meet their influential people. Apple is also planning toopen their stores in China. In fact Apple has also announced their plans of opening 40 new stores in China this year. They will be beginning with 2 new stores this month. The first new store of Apple will be launched in the Galaxy International Shopping Center and the second store will be opening in Shanghai location, new Hopson One complex in Yangpu District. Both of the stores are expected to be working from 10Am in the morning till 10Pm in the night. It will be functional seven days in a week with closing on public holidays only.

The growth of Apple in China has slowed down and with the new stores being opened the company expects to movethe sales back to pace in China. These are pure marketing strategies to lure the people of Chainfor improving upon the sales of their Apple units. The iPhone 7 is about to be launched in September and the company expected to higher the sales after launch of these 2 megastores. Additionally the upcoming stores will contribute simultaneously.