The Uncarrier initiatives latest installments of T‐Mobile made an official announcement for the #GetThanked campaign which is a new initiative. The whole focus of this new campaign by T‐ Mobile is to thank their customers’ loyalty towards to the brand and the company.

Every Tuesday night, there are free gifts, stocks and various promotions that are offered by T‐Mobile and Even for Gog’s domestic fliers the in‐flight WI‐FI facility. For both the new and existing primer smartphone holders, T‐Mobile is offering a share of stock. This is the Stock Up offer, A full share will be given to the customers of the common stock of T‐ Mobile, this gives a chance for the ownership growth by 100 shares annually. This can be done by the present customer recommending the services of the carrier to the people they know. The free stock will be given to the Primary contacts of the postpaid account. Along with that the new customer might also be eligible for the promotion of the stock.

A full share will be given to the recommender for the recommendation of a new primary account holder of T‐Mobile. This is a payment system that is affiliated based; however the only difference here is that the single stock share that the customer will get will be a full one. This method for the customers to be incentivized is a very innovating one; however for some people it is something that is not that appealing considering the fact that over time the value of the stock is not guaranteed due to the fluctuation of the market where it can go up or down. For those customers who have been with T‐Mobile for 5 years, every recommendation that they make until 2017 will get two complete stock shares. Presently the value of the stock of the company is around $43.39 as on 06/06/2016.