Apple seems to have changed quite a lot from when they started initially, however the question that comes up here is that are they better today than what they were yesterday. If you come to think of it, no doubt the company has gone ahead and released various kinds of softwares and products but along with that, there have also been various kinds of problems that have come along with it.

Let’s take into consideration the Apple watch, well this may or may not be a successful product, however the one thing that a few people may not understand is how anybody could be excited of such a product which is moved only because a few people makes it feel good. You also have the Apple Music which may enthralls a few however befuddles many, can we say simple has left town or the thrill may be gone?

Ken Segal was the former Apple employee as well as the creator of the Think Different campaign which was said to be iconic. The view that he had offered was sober however very insightful about how Apple has changed over the years. He stated that a lot of people had noticed that the Apple during Steve’s time was a lot simpler than the Apple we see during the time of Time Cook. Not only when it comes to the expanding product lines there is a complexity that has been seen, however even the names of the product is said to be confusing as well as the products themselves. He also went on to say that that he finds the complexity of Apple very painful when it comes to how the company names its products. He also said that the S versions are not only an off year for the customers however it is also challenging for the marketing team.