Creative Strategies is a company in the Silicon Valley that is known to be the oldest firms for market research. This is a company that has had its roots to spot the trends on a macro level as well as working along with a strategic and tactical method with their clients. This company provides valuable insight as to what is happening in the market as well as come up with a strategy that is long term.

The insight that they provide is deep and helps companies to understand what is happening in the market. Recently conducted a survey where almost all American users of the iPhone have tried Siri and only 3% of users tried it in public. The apparent reason behind this was a surprise that had been expressed by the Firm. They stated that the usage iPhone users who used the service in public are as low as 3%. This is due to the fact that a few users felt very uncomfortable to talk to their devices while they were outside. What is also more fascinating is the fact that in a place like US it is accustomed that in public you do find people talking loudly on their phones.

The surprising usage where Siri was used the most was inside the car, the numbers hit 62%. At 39%, the users used it at home and at work it was around 1.3%. That is due to the desire of not disturbing anybody as well as the embarrassment factor. The number of users who tried Siri was at least around 98%; it was found by the company that it was used occasionally by more than 2/3rds of the users. The comparison would be very interesting to find out the results of the far techier audience with the mainstream consumers. In the poll you would be asked questions like how often Siri is used and where it would be used.