Apple’s digital pay services are one of their fastest growing services across the retailer’s network. Apple has already tied up with more than 50 banks, signed up thousands of retailers across various states and countries by now. Apple is nearly targeting each and every company they can for expanding their wallet payments. They have recently tied up with KFC for digital pay.
Apple is trying to virtualize the market running via money exchange. They are trying to build a system where cash can be easily paid via Apple iPhones digitally. This will help the retailers to go cashless and limit their daily transactions and also allow their consumers from the burden of carrying cash everywhere. It is very hectic and unsafe at times to carry money. Giving the right change is also major issue at times with most of the stores. The option of the digital payment is currently selectively available at few locations however as the company is expanding it is expanded to be viral across all the outlets of the KFC in the world. It is indeed a huge success for Apple towards cracking and signing up such an esteemed client.
The conversation with KFC started sometime back last year and the partnership was confirmed in October 2015 when the company was heard about being signed as an official client for Apple services. After KFC, couples of more partners were added with Apple namely KFC and Chili’s. Apple is trying to bring as many retailers as they can on their board. They have plans of expanding their services in Asian countries now. Apple has recently launched their functional service in Singapore. Apple has tied up with almost every brand to make things easier for the people. The company foresees Apple Pay as their widest product which will be showcased across the globe.