An Interesting pieces was written by Jason Snell which can be seen at Macworld. In his piece, Goggle was berated for the use of the Material design user interface in apps that are iOS supportive. This means in simple words, all the iOS conventions are ignored by Google and the iPad and iPhone apps are made to look more like the ones for Android. This is something very noticeable as it is reflected right from the overall design of the gray background with white card.

It also goes all the way down to even the smallest details like instead of a menu icon beingthe horizontal dots m the preference is given to the vertical ones. He also went on to say that Google is acting very similar to what was seen in the early 90’s with the way Microsoft behaved, as at that time, the behaviour and look of the Mac apps was very similar to the ones that were Windows supportive. He said that this is something which seemed to be very arrogant. Well it could be the possibility of Google just trying to show the users of iOS a little preview of what Android has to offer with the hopes that the switch would be made by them after they get tempted of taking a closer look.

Well even if you look at it that way, the approach is still considered. On iOS devices, the look of Google apps just doesn’t seem to really fit with the design language that is expected. The material design apps in the iOS world look incomplete. It is natural to think that the user interface is very interesting, and also get tempted to find out more however when you think about an iOS user, it is not easy to be tempted.