Apple has rolled out a slow update for their TV operating system. This update in the App store will be affecting how the apps are listed in the play store for the Apple TV. Apple has done something for their users which will hide all the apps in the play store which is already installed in their devices. This means that users will be only be able to browse the apps which has not been installed by them.
To try this on own install any app from the play store in your Apple TV and once installed re open the play store again. You won’t be able to find the app any more in the browsing list, which reflects the latest update of the Apple. All the third party developers who are working for the play store of the Apple are anyways frustrated by their changing policies. The company has appointed Phil Schiller as Apple SVP Marketing last year.
The company is trying to improve the presence of their app store though no such public comment has been offered by the company officially. After the appointment of Phil a lot of good improvements have been noticed by the developers. Cutting down the approval time from 7 days to 24 hours was one of them. The update of the installed apps from the play store could also be a testing feature for Apple. The updates can be expected to be rolled over to other devices too. Apple is dedicatedly working towards rolling the changes for their products. Apple has heard a lot of complaints from the users in terms of their product usability. They do not find it easy to use any more. A lot of bugs have also been reported by them which are another reason behind their frequent updates of the OS. Ref Link: