Financial Times has been reporting on the fact that there are considerations being made by Apple of buying out Time Warner. Eddy Cue, an executive of Apple had raised an idea during the meeting with Olaf Olafsson, the head of corporate strategy at Time Warner. The idea which was given out was of a bid that was very tentative and the involvement of Tim Cook’s serious negotiations was not entered upon.

It is believed that Apple still holds an interest in the acquisition of the talent of a media company and the indications were made about the ramping spending of the company pertaining to the original content was around a yearly amount of a few hundred million dollars. There have been rumors for a long time now, that Apple has been waiting to launch a subscription service which is cable based for the internet television in connection to the set top box of Apple TV. During the Startup Fest, it was told by Tim Cook that he wanted that when it came to the entertainment business, he wanted Apple to be a catalyst on that front.

If the proffering of the deal was allowed, the till date, this would have been the biggest acquisition that Apple would have made as it would even beat the 2014 acquisition of Beats where around $3 million was spent by the company. There were even plans of launching a streaming TV channel skinny bundle for a monthly amount of $20‐$30; however that stalled since the deals failed between the content networks and Apple. The company still holds an interest of buying a media company however this buyout can also be of a risk for the other partnerships. After Time Warner, companies like CBS and Comcast which are leading media companies are targets which are not for takeovers due to the fact that the structures of shares of the companies means that it is under the control of the families of the founders.