Fitbit the very popular wearable brand has finally confirmed their acquisition of the Coins wearable payment assets company. This is the first step of the company towards growth and launching their own mobile payments technology for the users. FitBit is expected to launch own mobile payment services for the users by 2017 and compete even closely with Apple.

Fitbit has no plans of inducting the Coin’s technology in the products for the mobile payments. The company says that they have already tieup with several partners for their payment platform like MasterCard, Atlas Wearables, Moov, Omate, etc. The signature product of the Coin’s which allows the users to use multiple credit cards at the single store is absent from the complete

deal. The new owner of the Coin’s which is FitBit has finally announced that the product of the Coin’s will no longer be sold in the market. The existing devices will only be working until their batteries last which is up to the time period of 2 years for the users.

The company is confident about their services and wants to compete neck to neck with Apple Pay services. Recently Apple has added more than 22 banks to their list of banking partners. They are moving ahead on a much paced scale. Apple is also building their list of vendors for adding diversity to their services. If the pace of the Apple is considered then Fitbit needs to do a lot of hard works for reaching or even touching the scale at which Apple Pay is standing, won’t be surely an easy for them. Apple is a very tough call as a competitor. Apple is already at a very good position in the market and for any competitor to compete with Apple. They should harness themselves very tightly to save themselves from the high wave market tides.