There are at least 100 people who are working on revamping the search functionality of the Apple devices. It has been a long overdue because the search functionality currently in Apple is terrible by nature. Apple is trying to add some more functionality to their search index. Apple is also considering the paid search. Apple is also giving a paid search impression to the developers where they can also get their apps featured.

Let us quickly discuss some of the issues with the search apps in the iOS. The app is free however it requires a price of £2.99/$4.99 to be paid. If you want to check the videos of the apps, the video will not be playing unless the app is rated with 5 stars. There is a terrible issue with the placement of the apps. These are some of the terrible facts which need to be over taken for correcting the app placements in the play store.

Most of the people have been complaining since a long time about the terrible search functionality and it seems this is the right time to take care of the issue. There is some small thing which needs to be checked before placing any of the app in the list.

The first and the immediate step should be to check the app names once to find their relevance with the keywords before placing them in the play store of the iOS, Secondly some sort of intelligence should be applied while ranking the apps. Third, the apps which are ranked under 1 star should be dealt with more consciousness. Apple has some great opportunities left to touch up. They desperately need to be working on their play store. One of the final feedbacks for them is to merit their apps on their merit and not on the basis of the payments made to the company.