In today’s world, we have smartphone apps for each and every kind of work, irrespective of the operating system the smartphone runs on. Every day, new and improved apps show up on the various app stores and users replace their older apps with the new and improved ones. Thus, it can be rightfully said that app development is one of the most competitive businesses of this age. Flurry is one of the biggest companies looking at iOS apps and their use rate among iPhone and iPad holders. In their recent, it has been seen that users are most loyal towards apps related to fitness and health in comparison to apps related to any other field.

It has been seen that more than 35% of app users keep their iOS fitness and health apps for more than a month. On the other hand, they frequently upgrade and replace apps related to any other field. The supremacy of health apps over others have grown much stronger after Apple had released their iWatch. Moreover, the supremacy of health apps is not only among iOS apps, but also apps working on android platform.

According to the data released by Flurry, the main purpose of the company for releasing Apple Watch was to strengthen the use of their health related apps. the report further states that before the demise of the former CEO and founder of the company, Steve Jobs, he had set a task for the company officials to make the health care system for iOS products a much easier system. He wanted users to use the apps much more freely than before and easily analyse, track, gather and share their health data with other users as well as medical facilities.