After failing in the recent quarter Tim Cook has some special plans for Apple. He is looking to spend more likely on the budget of research and development for the company. Analysts say that Apple is looking to spend nearly 10 billion US dollars on research and development for the company. This is 30 percent more than 2015. In last 4 years, Apple has gone up from 3 Billion US dollars to 10 Billion US dollars. Apple is working upon a lot of projects right now.
They are also looking to build Apple Car which may be the future product for the company after iPhone. Analysts say that Apple has already spent over a billion US dollars on project Titan which is the code name for the Apple car. Tim is keeping low on the details of the project and has no spoken anything about his ideas. May be he want to keep is under cover till the first model of the car is created.
Apple is widely working upon their electric car project which is expected to be launched by the year 2020. Apple has included the top executives from other motor companies like Tesla, Ford and GM for completing the project on time. The car is expected to be the biggest launch of theApple. It will be completely environment friendly car. Some of the features of the car include device sync with Apple iPhones, Touch id lock down, etc. Tim is very excited for the project and is hoping a lot from the project. This is so far one of the costliest projects of the Apple where they are spending everything for the success of the project. Project Titan is still under the phase of design and the company is trying to build the first prototype of their car.