Even after the biggest quarterly loss of the Apple, It is still among the top most valuable companies in the world. Apple is known to be at the top. Apple has still managed to keep its rapport in the market even after the dropping sales and negative growth quarter by quarter. Apple stands at the top of the chart in the most brand valued company. Apple is followed by Google and Microsoft consecutively sixth year in the row. According to Forbes, Apple is brand valued at $154.1 billion which is 6 percent more than 2015. It is nearly double than the revenue of the nearest competitor Google.

Some of the other companies in the top 15 list include Coca‐Cola, BM, Disney, McDonald’s, Facebook, Toyota, Amazon, AT&T, BMW, and Cisco, Hermes who has partnered with Apple as their fashion partner for Apple iWatch ranked 48th in the list. Hermes is making designer iWatch straps for the company. Apple remains to be at the top year on year. After so much of losses Apple still rules the market. A portion of the success of the Apple also goes to their marketing.

Apple has been consistently laying efforts towards scaling their brand name with celebrity ads signups. Apple is revamping their product base for their consumer. Tim is very hopeful about the performance of the Apple iPhone 7. He is confident about meeting the sales targets post the launch of iPhone 7. He is leaving no stone unturned. One of the latest signups of the company includes Taylor Swift. She is recently seen promoting the iPhone 6. Apple keeps on launching new ads for their iPhone for building awareness among the people. Apple is working heavily towards celebrity endorsements and is partnering u with fresh faces for their iPhones. Last quarter was a real bad one for their company however they expect to wrap up the losses

soon.