Apple is spending a lot on their marketing campaign. After falling back from their sales target Apple has hopefully doubled up their effort in building their marketing efforts. The latest signup of Apple was singing sensation of the youth Taylor Swift. She will be seen promoting the Apple iPhone and its services among the audience. The singer is seen in another one minute long ad which will feature her discovering a track in her phone from the Apple music. The total number of commercials to be done by her is still not documented however Apple has said that they will be releasing all her commercials one by one time to time across all the media channels .

Apple has been trying every kind of commercial ads which may engage the people and boost the sales for them. Apple has tried few humorous ads too where a person is seen dropping form the treadmill. It is quite a funny ending however all the ads featured by Taylor are simple with a soothing ending.

Apple is selling its service on Apple music at a subscription price of $10. Apple has also introduced a flat discount of 50 percent for all the student users on Apple music. For all the iOS 10 users Apple is said to revamping the Apple music completely. They will be adding lyrics integration, better graphics, brand new design, on demand music, etc. Apple is doing all this in order to raise the number of subscribers. Apple is leaving no stone unturned for gaining a hike in their monthly subscribers and revenue. Apple has recently seen a steep downfall in their quarter. Apple closed at record low share price that is below $90. Things have become very  difficult for them. Apple is working more enthusiastically to cover up from all edges now.