Undoubtedly Apple knows how to do it. Apple is spending a lot on the marketing campaign of their iPhones. Apple is leaving no stone unturned for their products now. After the epic failure of iPhone 6 and iPhone SE, Apple has become more cautious than before now. They are sincerely following steps o how they can grab the attention of the people from the market and penetrate the market much deeper. As a strategy Apple is intending to raise the number of conversions upon upgrades this year and they are very predictable about their numbers on iPhone 7 for the same.

One of the latest ties up of Apple is with the actor Neil Patrick Harris who will be featuring in the Apple iPhone 6s ad. He will be using the Hey Siri voice command on the phone to read the thank You note aloud and that too completely hands free. Siri is the virtual assistant of the Apple iPhone which has gained much popularity in iPhones due to strong publicity. Apple features their virtual assistant on nearly every advertisement and with time and upgrade the Siri feature is getting stronger and better at the same time.

The latest iPhone 6 model has the capacity of using Siri more smoothly. The virtual assistant will be shown reading the notes from the phone. The idea behind the celebrity endorsement is straight which is to boost the sales of the phone. Apple has faced a lot of heat last quarter, They were not able to meet the sales figure for their iPhone 6 model which led to loss 0f 80 billion dollars in market valuation. Apple is doing every bit of effort which may push the sales for them. The launch of Apple SE was too a hurried decision. People expected it to lesser costly however Apple failed to deliver the right expectation to the people.