Apple has recently started collecting for the relief fund meant to help the victims of McMurray forest fires. In the unfortunate event happened in Canada hundreds of people were killed and thousands of people went homeless. People who are shopping on Canadian iTunes store front can now pro‐actively donate their money for the relief fund meant to restore the lives of the people. Whatever Apple is going to connect form here will be purely meant to help the victims of the city. The fire split in Alberta, Mc Murray went burning till 20 days. It destroyed 20 percent of the homes in the city and no lesser than 1, 00,000 people were forced to leave the city.

Apple is accepting donations in form of $5, $10, $25, $50, $100, and $200. Whatever Apple is going to collect for the victims will be straight away given to them without struggling to deduct a small share of money or anything similar in advance. This has been one of the largest disasters across Canada and its history. More than 620 square miles has been destroyed under fire.

The charity amount collected from the people will be given to the Red Cross American charity society. Apple keeps launching such initiatives for the people and various causes from time to time. Being a part of the society Apple understand its core responsibility and believes in giving back to the society with whatever efforts they can put own to give. The incident which happened in McMurray was very unfortunate and many other companies also came forward to help people to get back to their normal lives. Red Cross is one of the most well‐known and oldest charity organizations which have been associated with a number of the companies for  enlightening n number of causes. The charity collected from Apple will be used by Red Cross for earth quake and forest benefits for the people.