It has been a year since the time Apple had announced their new product, the Apple iWatch. According to research, it has been seen that the iWatch had mostly been purchased by men and not women. The majority of buyers have been men, with only a handful of the other gender finding any interest in the smart device. On the other hand, in recent times, it has been seen that women have gained some amount of interest on the iWatch and are slowly but steadily reaching a point where the number of women carrying the iWatch is same as the number of men carrying it.

As per the reports posted by the analytics at Slice, initially, during launch, around 80% of the buyers of the Apple iWatch have been men. Recently, with women also purchasing the item, the percentage gap between the two genders has gone down considerably within a short period of time. Similarly, FitBit, the rival company for Apple in the field of smart fitness wear has also seen the gap decrease for the sales of the device between the two genders. The only difference is that FitBit smart wear are mostly purchased by female whereas the Apple iWatch has men as their predominant buyer.

If the competition between these two companies is taken into account, it can be seen that FitBit is still some way above Apple in the fitness wearable field. The largest sale of FitBit was seen in its device called Alta, which currently is the highest selling fitness smart device in the market. Apple iWatch, on the other hand, ranks 7th in the list of smart wearable. In the year 2016, as per the sales report, Apple stood second to only Fitbit. FitBit had a massive 61.5% sale while Apple secured 20.3% of the market.