Some time back, the company had faced a lot of complaints regarding the latest version of the Apple Mac Book sized 12 inches. According to the users as well as tech gurus, Apple actually did not make any kind of special changes to the new version. They simply increased the speed and functionality of the old Mac processor, added a few higher level specifications to the machine and released a newer version. On the other hand, the public expected some more vital changes to the system which would have been a redesigned Mac Book which could work better on the USB C equipment.

In a similar manner, the release of the new Apple iPhone SE was a break from tradition. As always, the company did not release a new flagship iPhone, but instead released it as an in‐ between model in the middle of the year. It has been a couple year since the iWatch has been released. Though the tech critics have criticized this new Apple product, they still want the release of its new versions, which, is actually coming a bit late than usual. Thus, it can be easily concluded that in recent times, Apple is slowing down quite a bit.

For many, it seems to be an issue of patience, but many are also under the impression that it is a welcome change for Apple. In order to keep building and releasing revolutionary products in the technology world, it is not surprising that Apple is taking its time. As said by the CEO of the company, Tim Cook, Apple is looking to create devices in the future, which would be beyond the wildest dreams of the user. Thus, one should be patient and wait for the best.