The popular social networking website Twitter is reportedly facing a decline in their quarterly profits. Twitter has recently made some changes in their app categorization on App Store. Earlier Twitter was listed in the social networking category and was ranked at number 5 however after the change in the category of the app under “News” it has been ranked at number 1. Twitter was after Facebook, Instagram, Messenger and WhatsApp in social networking category.

The visibility boost of the Twitter in news section should boost its overall ranking on the App store. Twitter’s earning in quarter 1 has shown their poor performance. Twitter has also not seen any growth n acquiring new consumers, The overall active users has grown for them by 2 percent however the expected profit has not been able to meet. They have suffered a net loss of $79.7 million. Twitter has been improving the overall product by adding more and more functionalities for the users. According to the recent changes made by the company now the Twitter app can sort the tweets based on the relevancy rather than the recent tweets. Twitter has not been able to declare it a profitable company. They have made huge losses in earlier quarters too.

Apple has also associated them with Twitter. They created their own channel for Apple news. Apple is thinking about sharing all the updates about the Apple products, their upcoming bug fixes and the early upcoming plans for the plans of Apple product lines. No wonder there could be no better platform than Twitter for Apple to talk about their products.

Twitter is expecting a good response from people after changing their app category. Twitter is facing a slowdown in acquiring new people, they are hopeful about getting some good news after making these changes in their placement.