Apple has made a choice and they have already decided to make the big step. Their past events mesmerized customers all over the world, but device announcements will not do the magic this time. People need futuristic services, things that solve their daily problems. App Store will receive serious redesigns and iCloud encryption will improve drastically. Lastly, they will shift attention to Apple TV and its programming will get upgraded. By incorporating Siri to Mac, Apple will revolutionize the PC ecosystem and there is no way Microsoft can counter that. Developer conferences are extremely interesting and ideas fill up the atmosphere.
This is huge, the recent iOS 10 leaks suggested massive changes, but in reality Apple will incorporate one or two. In WWDC, Cook will surely throw some light on this topic and discuss about fixing problems. By giving users a highly advanced App Store, Cook’s firm will not have to think about paid subscribers. The UI updates will be superficial and Phil Schiller mentioned that app discovery will get better. Apple received heavy criticism after upgrading Macbook and now they will do minor adjustments with the size. These thin laptops are massively powerful and in 2016, some good ones will hit the market.
Apple knows about Walmart’s advancement in this sector and they brilliantly collaborated with top retailers and a few influential banks. Sending money requires a secured network and the firm will soon incorporate new features. One person can easily send cash to another using this digital wallet and once this is done, Apple will see increased revenue growth. For Apple TV, they have ambitious plans and apart from new shows, screen improvements are also under process.
Users recently got voice control and Siri slowly made its presence felt on tvOS as well. But the streaming needs major changes, their competitors are doing so well.
