Apple said to be facing the harsh time of their life. They have been experiencing sluggish sales for iPhone. According to the new report Apple has seen a year by year drop in the sales of their devices. Apple latest devices which is iPhone 6 and iPhones 6s is said to have failed in charming the users. iPhone SE was launched to stimulate the growth of their devices however it is said to be not moving much for them. This is probably one of the reasons why Apple is launching their iPhones 7.

The dropping sale so the iPhones is said to be dropping month and month and the situation is alarming for the company now. Speculations are to be believed that the company is also tensed about their latest launch which is iPhone 7. The company has decided to lower down the production until the next quarter for pushing the sales up. Well this is the next working strategy for the company however they still want to give it a try to protect the devices from over flowing in the market. The investors in Apple seem to putting them under pressure for increasing the revenue by improving the sales. This has happened for the first time where the company is struggling to sell its devices and have to decrease the production of their hardware.

Apple 6 series has a good start and were able to sold pretty good amount of volume in the market however the season dipped for them slowly and steadily. The reason is still unknown for them and company is trying every possible method to recover the losses. The dipped sales have also created an additional concern for them if they will be able to sell the upcoming Apple 7 units or not. The company’s glory is at stake too.