App Annie is one of the top analytics firm in the world. Their recent venture was to analyze the App sales for Apple iOS Apps and see who remains above the as per the app revenue is concerned. According to the company’s revenue report for the first quarter of the financial year 2016, it has been seen that China is just a tad bit higher in revenue than Japan. For some time now, we have seen that there has been a significant rise of Apple devices and iOS apps in the largest country in the world, but the present acceleration is quite surprising. Previous reports have shown that the sales of iOS apps in the country have seen an overall increase of about 2.2 times within the first two quarters of the financial year 2015.
Many thought that the rise in sales which China had seen, will fall after some time, but that has not happened. According to the recent report released by App Annie, the main increase in the sales is in in‐app sales. It has been seen that most of the iOS device users of the country are making frequent in app sales of various games, out of which the most popular games are Hero Moba and Fantasy Westward Journey. The main strategy behind earning money using these games is quite unique.
The developers and the company provide the apps to their users for free. Once one starts playing the game, they have to start making some paid purchases to take the game forward. Though options to move forward without paying is available, the games run very slow and progress is such that the users are compelled to make these in game purchases. This has been quite successful for the iOS App Store revenue for China.
