The whole world is concerned about the global warming. Every company has been doing their bit about raising alarm for the global warming and taking small initiatives for protecting earth, On the occasion of earth day Apple also did something special for conserving the MotherNature earth. Right before a week away from earth day, a campaign was raised by Apple for raising funds for WWF (World Wide Fund) for nature. Apple and WWF coupled up together for coming across as a team for the project. The initiative will be projected in Chia.

Apple teamed up with several developers and made few apps with donation campaigns from consumers for hedging funds for the noble cause. Some of the featured apps on Apple store as follows:

· Enlight

· Procreate

· Procreate Pocket

· Ultimate Guitar

· Trivia Crack

· Yoga Studio

· Vsco

All of these apps will have a special logo featuring WWF and Apple both. All of these apps are supporting a different cause which is all related to nature and earth. The reason behind developing these apps was raising the awareness amongst people. The money which gets collected by purchase of these apps will directly walk over to WWF for their conservation projects of the earth. They have been doing awesome work from years. WWF is a renowned brand with several biggest brands working with them. Apple is finally one of them too. It was a great opportunity for Apple team to team up with them for creating such interesting ideas for plotting money from the people. It was an interactive idea to create several apps all themedtowards the nature and conservation of earth. All the apps will be getting a separate logocombining WWF and Apple together. This kind of initiative is first of its own kind undertaken byApple. No such thing has been done before them.