It has been over a year now after the short term release of the Apple watch. What people have to say now about it? How people been using their gadgets after purchasing them. It is important to find. It is also important to find from the company’s point of view that how their consumers are reacting for their product. After interviewing and asking many people about their comfort zone with their gadgets nearly 80 percent of the people said that they are using their Apple watch for tracking their fitness and reading the notifications on their phone.

According to the survey report released by the company itself, Apple said that 77 percent of the people are using their gadget for listening to music. Reading and exchanging emails and messages on their iWatch was purposely used by nearly 66 percent of the consumers. While the time of the launch, Apple said to have claimed a sensational next generation growth hack in wearable technology however it seems the case is not similar any further. Though Apple still rules the market and has been experiencing incremental growth ever since the launch of the watch series however people do not consider it anything further than a fashion item. Marketing analyst Ming‐Chu Kao says that Apple will not bring any major throw back in their design until 2017. Though the watch is under the category of smart watches and is at least 10 years farther from now technology but the glory it should have experienced doesn’t seem to be approaching.

Most of the adults in USA are buying the watch for their own purpose. None of them have a solitude reason behind buying the watch rather than listening to music or exchanging messaging and emails. May be the specification improvement may bring about some changes in its usage.