Apple prefers winners and they select celebrities carefully. From Taylor Swift to Kobe Bryant, you just have to applaud their choices. Apple TV is changing gears and depicting generation change on TV is that much hard. Kobe Bryant hung his boots and down came the curtains on a fabulous career. His heroics will be remembered by one and all, but his legacy will live on forever. “The Kobe Effect” made this ad extremely innovative and Siri’s improved functionality amazed everyone. The voice commands got improved and the processing time also got reduced. Alison Brie acted in their last ad, but Kobe Bryant’s inclusion in the Apple family is a huge thing.

First Apple Music and now Apple TV, both these services are banking on Influencer Marketing to produce results. Kobe Bryant’s entire fan following will watch this advertisement and more than 50% of that population uses Apple TV. Influencers have wider reaches, but if the message is not strong enough, it fails to create an impact. Michael B. Jordan complimented Kobe perfectly and ultimately he left the scene. The theme perfectly shows the generation gap and it is clear people want different things. From rewinding to fast forwarding, every cool feature is loaded in it. In a short one minute period, the entire message was shown, but it didn’t satisfy users.

Apple TV is huge; it possesses the capability of changing our viewing experience. But if Apple TV’s brand identity is vague, customers will bounce off and chose something else. At this juncture, Apple must produce another ad from a different angle. In modern marketing, “cool” things boost a product’s value and celebrities do just that. Streaming content was never their only specialty, the extended app ecosystem convinced customers to buy. Right now marketing matters and product development is going side by side. Apple’s brilliance lies in their perception and the future looks good.