Technology can’t be limited to one particular service and as usability diversifies, the product spectrum must widen. People still feel insecure about online transactions and companies try very hard to win their trust. This can be done in many ways, but the best results are obtained when a huge mass of people are targeted. If millennials dominate that population, the promotional part is almost done. This generation judges things quickly and if they like something, they will spread the word in no time. Collaborations in big events, increases Apple’s chances of making Apple Pay more popular. Square is already there and now Apple pay takes the responsibility of transactions.

It is amazing how things are slowly converging in our home screen and that small space offers thousands of possibilities. In music festivals, people don’t concentrate of payments and other stuff. They go there to enjoy and by smartly introducing their services, Apple will not only make huge profits, but they will also associate their name with Coachella. There is no better example of perfect branding than this and everything from iOS devices to wearable technology is under this banner. Physical contact is not required and most devices are compatible with this technology. Android Pay also offers cash alternatives and EMV does it too.

Music unites people from all parts of the world and it’s a huge force. Songs convey different emotions; some are transformational while others are motivational. There are messages everywhere; emotional messages, romantic messages and brand messages are also there in the mix. Coachella is important for companies and they wait for this event to showcase their best products. Apple solved a big problem and now they will dictate this industry. Different payment options are present, so the support is quite strong. Coachella created a special iOS app and iBeacon technology was included in that.