Facebook is ready, from just a Social Networking site, Mark’s invention is all set to lead future technology. They are thinking about Drones, Artificial Intelligence Virtual Reality, where other companies are stuck at improving their algorithm. Well they don’t have to think about creating more awareness about their products as Facebook has over 2 billion users in their network. Instagram, WhatsApp and Messenger, this completed the full circle. But they lacked a dedicated video service. Facebook took up that responsibility and worked on live videos. Some features are exclusive to verified people, but in the nascent stage, it’s perfect. Periscope and YouTube are strong rivals and to beat them, Facebook’s only weapon is tons of users.
Periscope is used by a small number of people whereas 360 degree videos are slowly gaining popularity. Twitter has no separate plans to leverage this platform and the promotion will depend on Influencer Marketing. From Zayn Malik to Selena Gomez, when celebrities use this service, it gets the necessary boost. Mark talked about special streaming features to make the content more shareable. As videos get shared, the traffic will increase and the algorithm will favour video‐based content. The communication process will change significantly and people will think about uploading videos instead of pictures. Discovery is absolutely crucial, otherwise creating powerful content becomes pointless.
Small groups can use this opportunity and promote niche events. Video streaming in private groups is a viable option and the limited audience increases the engagement. Bands have fan clubs and they can interact with a bigger audience too. Thinking about competitors, video filters were launched and this hugely innovative feature will make the product desirable to millennial users. The Snapchat strategy is so strong that all others are following it. Dedicated apps will be integrated soon and Mark already demonstrated that. It’s about superior connectivity and Facebook plans to connect people seamlessly.
