Microsoft’s biggest quality is its timing. They never do unnecessary things and launches cool products at the right time. They accumulate billions every quarter and makes basic computing available to people. But lack of major innovations, often pushed their image down. They are heavily criticized but that never brought any changes. The score with Apple is 1‐1, as the later conquered the mobile space. But Microsoft never forgets to roll out add‐ins in Mac as well. People perform basic activities on MS Office, so this feature is basically useless. Surface tablets need a serious boost and the demand is too low. A company can’t depend on one platform and be a world leader.
They called the developers and in that conference, the future of Windows was discussed. No special importance was given to Mac, except the add‐ins. Developers too were worried and they pointed out some serious problems. Windows 10 became just another OS, as it never offered exceptional features. More improvements are needed in Office suite and Dev Center has no news on that. To create something like App Store, Microsoft has to rethink. Though the same idea can’t be used again and Windows will lose its uniqueness. Web apps are good and they offer variety to the user. For Android, they are building a similar thing and the process will require additional time.
Instead of trying something completely new and testing its fate, it’s better to improve existing products on established performs. Microsoft needs more creative inputs from top bosses and an effective market study will show them, the areas they need to focus. Services like Wikipedia, Evernote are supported and Outlook is integrating with it. Productivity tools are getting huge push and Satya Nadella is doing that perfectly. Removing functionality is dangerous and after the Office 2011 mistake, Microsoft will avoid that.
